Management Team

Sheed Ali




Having completed a conjoint degree in Bachelor of Accounting and Bachelor of Engineering (Honours) at the University of Auckland, Sheed joined Deloitte as an Audit graduate and completed his Chartered Accountancy there. He then moved to the likes of PwC and PKF Ross Melville (now BDO) as a Senior Tax Consultant before moving into the commercial space.

He has worked as Internal Auditor at Pulse Energy and as a Financial and Management Accountant at Harrison Grierson. Sheed joined ASMA Ltd as a Director in May 2016.

His past time includes staying active and volunteering. He is heavily involved in the community as a teacher, web administrator and a trustee for a number of organisations.

His work ethic is second to none and always tries to give the best service to the customer. Why not call him today to discuss your small business needs?

DR Muhammed Ali

Chairman & CEO


Dr Ali has several academic, professional and career achievements. Among them are he is an MBA and PhD in Management. He was a Fellow of the Chartered Management Accountants, Fellow of the Institute of Bankers and Member of the British Institute of Management in UK.

He was an Assistant General Manager of the largest commercial Bank, Executive Director of a World Bank Project and Presidential Commissioner on Youth in Sri Lanka.

Though he served as Tax Practitioner in New Zealand since 1997, The ASMA Ltd which he founded in 1999 has served several clients in New Zealand and expatriate New Zealanders outside New Zealand.

When you sign an Engagement Agreement with ASMA Ltd you are assured of his time tested knowledge and experience.