About Us

ASMA Limited (previously Auckland Systems Management Associates (NZ) Limited) is a Chartered Accountancy firm. Since 1997, we have been providing Accounting, Tax and Audit services to clients of different industries and sizes. Our clients tend to stay with us long term. We help them not only with their accounts, but we are there when they need help - be it the IRD audit, business advise, or cash flow planning.

We strive to give quality service with honesty, integrity and independence.

Our team have worked for Big 4 accounting firms and commercial firms as Auditors, Accountants, Tax Consultants and Business Advisers. We bring in all this knowledge and experience for your benefit. Why not give us a call today?

Dr Muhammed Ali

Founder

PhD, MBA

As Founder & CEO (since 1997 - 2024) brought his time tested knowledge and experience in leadership and business. Dr Ali has an impressive array of academic, professional, and career achievements. He holds an MBA and a Ph.D. in Management and was recognised as a Fellow of Chartered Management Accountant, a Fellow of the Chartered Institute of Bankers, and a Member of the British Institute of Management in the UK.

His career highlights included serving as Assistant General Manager at the largest commercial bank in Sri Lanka, Executive Director of a World Bank Project, and Presidential Commissioner of Youth in Sri Lanka.

Dr. Ali helped businesses streamline their operations, mitigate risks, and achieve financial goals through robust practices, and was especially skilled at treasury and people management. He also functioned as External Auditor for several charitable organizations.